Work
Project
Science Technology Group
Type
Visual Identity, Branding & Website Design
Role
Designer & Art Director
Year
2024
About
The Science Technology Group brings together three leading publications—Drug Discovery News, The Scientist, and Technology Networks—each with a distinct voice in the scientific community. As their work evolved, the team felt the need for a unified way to express their shared expertise and innovation, while honoring the individuality of each brand.
This became the foundation for their new Media Kit: a clear, compelling tool to showcase their strengths to a wider audience. Our team designed a cohesive yet flexible kit that brought their identities together through smart design and storytelling. In just three months, the new kit contributed to a 25% increase in client inquiries and sparked 10 new projects—proving the value of thoughtful, purpose-driven communication.
Project
Technology Networks
Type
Branding, Redesign, Art Direction
Role
Designer & Art Director
Year
2022
About
Technology Networks set out to refresh their brand—modernizing their identity to better connect with today’s scientists, while preserving the trust they had built over the years.
This balance between fresh and familiar became the cornerstone of the redesign. Our team created a vibrant, contemporary visual system that captured the curiosity and energy of the scientific community. Within three months of the launch, website traffic rose by 15%, social media engagement climbed 20%, and the refreshed look helped attract new users while deepening ties with their existing audience.
Project
Infographics
Type
Art Direction, Illustration, Informational Design
Role
Designer & Art Director
Year
2020-2025
About
Infographics distill complex scientific concepts into clear, engaging visuals—transforming dense data into accessible stories.
By combining thoughtful design with accurate information, these graphics make science easier to understand, quicker to grasp, and more memorable. Whether explaining intricate processes or highlighting key findings, infographics bring clarity and impact to science communication.
Project
Analytical Cannabis
Type
Branding, Redesign, Art Direction
Role
Designer & Art Director
Year
2021
About
Analytical Cannabis aimed to evolve its brand—moving beyond outdated cannabis clichés to reflect the scientific precision and professionalism of its audience.
The new identity embraced a clean, modern aesthetic that resonated with industry experts, establishing the platform as a credible, authoritative voice in the cannabis and laboratory sectors. The sophisticated rebrand elevated the publication’s profile, helping it attract new readers while reinforcing its reputation among long-standing industry professionals.
Project
The Scientific Observer
Type
Branding, Redesign, Art Direction
Role
Designer & Art Director
Year
2021
About
The Scientific Observer is a bi-monthly publication from Technology Networks, designed to inform and inspire the scientific community through a curated blend of original features and standout stories.
Covering a wide range of timely themes, it offers readers a snapshot of the latest breakthroughs and trends in science. With over 40,000 subscribers, The Scientific Observer delivers accessible, easy-to-digest content—making cutting-edge research approachable for scientists across disciplines.
Experience
LabX Media Group
Graphic Designer
Jan 2017 - Jan 2019
Freelancer
Visual Designer
May 2015 - Present
HSBC Bank
Junior Graphic Designer
May 2014 - May 2015
Aliens Design
Graphic Design Intern
Feb 2014 - Apr 2014
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